Invalid campaign token Ibis – Lupo


When the hotel chain wanted to update their brand in Sweden, new talented artists were asked to create installations in their hotels. As part of this new focus we made a short film about the artist Fideli Sundqvist and her amazing work with paper. In the film she talks about her relationship to paper and her journey to becoming a celebrated artist. Customers were then challenged to test their own drawing skills and share them via social media and the Ibis website.